PRIVACY POLICY

We are committed to protecting your privacy online.

We appreciate that you do not want any personal information that you may provide distributed indiscriminately. This policy explains how we collect your information, what we do with it, and what controls you have.

AKR Traders UK LTD is the owner and data controller of this website, https://akrtraders.com/ (the “Site”). The company is responsible for and controls the processing of your personal data in accordance with the Data Protection Act of 1988. We are registered with the Information Commissioner’s Office, and our registration number is XXXXXXXXX.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the Site.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log files: These track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Stripe, PayPal, Apple Pay, Google Pay etc), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Administer your account with us;
  • Communicate with you;
  • Screen our orders for potential risk or fraud;
  • Verify and carry out financial transactions in relation to payments you make online;
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services;
  • Audit the downloading of data from our website;
  • Improve the layout and/or content of the pages of our website and customize them for users;
  • Provide you with a more personalized experience on our site;
  • Provide personalized product recommendations on the website and, if you have consented to this, via email.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We also use this data for retargeting advertising with Facebook and Google Adwords. You can opt out of this form of advertising by contacting us directly or via the opt-out mechanisms of Google and Facebook using the links detailed below.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

SMS MARKETING

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

We may occasionally send out emails concerning new products, special offers, or other information that we think you may find interesting using the email address you have provided. You can stop these at any time by:

  • Contacting us directly by emailing our Customer Service team at hello@akrtraders.com;
  • Clicking ‘unsubscribe’ in any of the marketing messages you receive—this can typically be found at the bottom of the email.

Please allow up to 3 days for this to take effect.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

MINORS

The Site is not intended for individuals under the age of 16.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@akrtraders.com or by mail using the details provided below:

AKR Traders UK LTD

UNIT 53B Princess Margaret Road East Tilbury RM18 8RH United Kingdom

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